Salmari – Distributor Opportunity, East Europe & Russia


Salmari is a dark, premium salmiak liquor (alcohol vol 25%) with a refined and exotic taste. Based on an original Finnish recipe where Salmiak liquor has been the most popular shot for the last 20 years, especially among women and consumers aged between 18-40. Finland is home to many unique alcohol brands which have been taking the world by storm for the past 3 years. Long Drink, Napue Gin and Salmari among others have reached a “trendy drink” status in Central Europe and even as far as Southern Europe. Salmari is spreading fast and our client is now looking for local alcohol distributors/importers from certain Eastern European countries with whom to cooperate with.

Salmari is looking for distributors form East Europe and Russia
Salmari Liquor has proved its market potential in many Western European countries


  1. Salmari is produced in a microdistillery in Finland which was opened in 2016
  2. Currently distributed in 6 countries including Netherlands, Germany, Finland, Sweden, Spain and Portugal
  3. A roadmap for further markets is under development.
  4. A network of over 1000 bars, restaurants and clubs are currently selling Salmari.
Bottle size: 70cl
Consumer age profile: 18-25y: 65%, 25-40y: 25%, +40: 10%
Consumer gender profile: Men: 60%, Women 40%
Typical sales locations: Bars, restaurants, Liquor stores & supermarkets
Typical serving: a bottle (70cl), a shot (2-4cl), in a cocktail



  • Salmari has a proven track record from the past 2 years, showing the market potential in many Western European countries
  • Salmiak drink in general has been available in Finland around 20 years and it has become a serious competitor for Baileys, Jägermeister or Vodka. Salmari is a premium version of salmiak liquor, whilst not cheapest its widely regarded as having the best and smoothest taste. For that reason, Salmari is also ideal as a base for cocktails and mixed drinks due to which many recipes have been developed by world class cocktail makers.
  • Not much competition, not even in Finland due to its premium taste.

Salmari is spreading fast and our client is now looking for experienced, professional and well connected local operating alcohol distributors/importers from the following countries:

  • Russia
  • Ukraine
  • Romania
  • Bulgaria
  • Belarus
  • Georgia
  • Latvia
  • Estonia
  • Moldova
  • Lithuania


Contact Novasigma for more details or call us +3505406355. After the review of your company and capability to manage countrywide distribution of Salmari we will send you sample bottles and/or schedule a meeting.

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